Dr. Canossa is a Costa Rican Plastic Surgeon with 25+ years of experience. He was looking to create a brand for his practice and advertise his services with no intermediates.
Gustavo Redondo (Graphic Designer) was part of the project. We teammed up to create the new logo and branding base on Dr. Canossa's patient's needs and obstacles. We conducted a thoughough investigation of his potential patients to ensure we were helping women who decided to look for a plastic surgery, to choose the best option.